Apple has always been a company that stresses the details. Everything down to the tiniest pixel is highly scrutinized to perfection. That's why it doesn't come as a total surprise that Apple is going after developers for using the wrong type of iPhone mockup to promote third-partyapps on the web.
You Will Never See Apps' Ads With White iPhone, because it's banned by Apple.
Apple Stop Developers Using White iPhone4s
Apple has clear guidelines on the use of ios device images. There's no specific rule about using only black device images, but there is a requirement that only approved images can be used. All of those approved images are black.
1.You Will Never See Apps' Ads With White iPhone?
2.Is Apple Going To War Against Devs Who Use White iPhones To Advertise Their Apps?
3.Apple Tells Developers To Stop Using White iPhone Images
The private written communications I've seen from Apple, though, are quite clear on the restriction. In verbal communications they've said that they're reserving use of the white iPhone for their own marketing materials.
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